The benefits of selling on Amazon Canada – Amazon FBA Canada

Some people hate Crocs.
Personally, I’m a fan.
– they’re ugly (but in the same way that a pug is ugly)
– they’re comfortable
– they do $3.6 billion in annual revenue off of 1 parent SKU, a testament to focus. It’s like Porsche in the sense that the main product “silhouette” hasn’t changed in decades
– founded in 2002, a testament to sticking with it!
(I’ve done some YouTube Shorts on Crocs in the past, like this one: https://youtube.com/shorts/3G0NhkwSZnE)
I just picked up my 2nd pair.
The Realtree camo ones.
And I’ll tell you what…
Whenever I’m in a country, I check their sports stores for Crocs.
Here’s what I found:
In Canada, I went to a store called Sporting Life in search of Crocs.
The selection was small.
They didn’t have the Realtree camo.
The prices were high (even AFTER the 1.37x USD:CAD exchange rate).
I didn’t buy.
By contrast:
In the US, I went to Dick’s Sporting Goods.
And I was met with a WALL of Crocs from floor to ceiling.
After wiping away a tear, I browsed the selection: tie die, bedazzled, all standard colors, American flag, and yes… Realtree camo.
Good prices.
I bought.
What I notice:
This Crocs saga is an exact parallel for the Amazon.ca (Canada) vs. Amazon.com (US) websites.
Canada has:
– less selection
– higher prices
This was recently confirmed by my friend and 7-figure Amazon seller David Schomer from the Firing the Man podcast, who said that after expanding his Amazon.com store to Amazon.ca, he could charge 10-15% higher prices to Canadians… who would gladly pay! Canadians are starving for more selection. And will pay a premium for it!
This window will close in the next couple years, so the time to act is now.
If you want free advice on a Canadian expansion strategy (and if it’s even the right time! Maybe it’s not) book a call with my team here:
https://calendly.com/asteroidx-call/amazon-strategy-call
Amazon FBA is all we’ve done for the past 5 years.
We work with brands like Everlast as well as 100s of up-and-coming Amazon brands like yours. Sometimes, all it takes is 1 conversation to skyrocket the business.
Book a call now. Timing’s a limited for this week, but we’ve got some space towards the end of the week!
https://calendly.com/asteroidx-call/amazon-strategy-call?from=slack

https://youtube.com/shorts/3G0NhkwSZnE