What Amazon sellers should do about tariffs

What the heck should Amazon sellers do about these tariffs?

They may cause:

- lower profit margins

- more legal complexity

- less consumer spending (if the stock market keeps dropping)

Some thoughts (split into short & mid term):

Short term:

- patriotism is rising. We had a Canadian seller significantly increase sales last week by putting "Made in Canada" in his Amazon listing and photos. Same applies to the US, UK, Mexico, etc.

- international expansion is more attractive now. For example, if a US brand starts selling in Amazon UK, no tariffs on that inventory! More eggs, more baskets.​​ ​​

- if tariffs are hurting your margins, consider raising prices. Pair it with listing enhancements (new Enhanced Brand Content, Brand Story, etc.) to neutralize any drops in conversion rate.​​

- if you're sourcing products from outside of the US and importing them (as most sellers are) then this may cause some additional legal headaches. We have an internal team to deal with this. If you book a call on asteroidx.com with a specific issue, I'll see if we can help (on a case-by-case basis). We may not be able to, but worth a shot.​​

Mid term:

- that old Buffett quote: “to be fearful when others are greedy and to be greedy only when others are fearful.” In 2025 people are becoming fearful. Example: in March 2020, many sellers got scared and stopped running ads to "save money"; the sellers who didn't stop running ads pulled ahead and captured the market share. ​

- if you're in the US and selling on Amazon.com and CAN find US-based suppliers of similar products, that's a good exercise, at least. I've been beating this drum for a while.

Rooting for you,

Pat