Amazon Transparency program update (March 2025)
- Patrick Lum
- 5 days ago
- 1 min read
Amazon just published an update on their Transparency program.
It's a bit long, so I'll summarize it here. And, will link it below.
What it is:
Amazon Transparency is a product serialization service that uses unique, scannable codes on each unit sold. The codes let Amazon, brands, and shoppers verify authenticity by scanning to make sure it's not a knock-off.
4 main updates:
(1) Stricter Seller Onboarding: enhanced ID checks + AI fraud detection = harder for shady sellers to slip through.
(2) Aggressive Listing Surveillance: Amazon claims their AI blocks 99% of infringing content before it goes live. Amazon is now using multimodal AI to analyze text + images. They're trying to get more proactive and less reactive: valid infringement notices down 35% since 2020. Automated blocks up 250%.
(3) There pushed crackdowns in 2023. Claiming 24,000+ bad actors prosecuted and 15m+ counterfeit items seized.
(4) APEX Program: mechanism for patent disputes. Can get resolved in ~30 days, no court needed.
Big picture:
Amazon is trending towards more brand security, but doing it in an automated way. The tech will improve, but will still make mistakes. Best to early adopt, though.
Link to full thing:
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