Wanna Get More Sales?
Everlast is known worldwide for their iconic boxing products. More recently, the brand has evolved their offerings beyond the ring to feature a wide range of fitness products for commercial and home gyms. ACI Brands (AsteroidX’s customer in this case) is the Everlast distributor in Canada.
Everlast is a master of brick and mortar retail, but ACI Brands was seeking to build out a new sales channel on Amazon.ca. As such, they needed a partner with Amazon experience to help them get started.
AsteroidX developed a 3-pillar strategy: more use of Amazon FBA on new SKUs (initially, Everlast did more Vendor Central activity), an ad spend cut, and a sales increase via Amazon Brand Registry tools.
CHALLENGES VS SOLUTIONS
AsteroidX built an Amazon Ads strategy focused on Everlast’s newer line of fitness products, which are lesser known than Everlast’s boxing line-up. To drive brand awareness for Everlast on Amazon.ca, ACI Brands was willing to invest in Amazon Ads.
AsteroidX launched a series of sponsored ads campaigns in support of Everlast’s full catalog and set about proving the sales potential of an increased Amazon Ads investment.
Why Choose us
CLIENT’S SATISFACTION & POSITIVE OUTCOMES
ACI Brands has been excited about the growth they’ve been able to generate on Amazon.ca, and shared the following about working with AsteroidX: “AsteroidX deployed their advertising playbook so that we could focus on what makes us great: building and distributing our brands. AsteroidX met with us often via video call to make sure they were delivering numbers that hit expectations.”
They launched many campaigns, using all types of ads available. After that, they continued to optimize and dial in performance over time. On the whole, Amazon Ads and AsteroidX have benefited our business.” — Eric Chamberland, Sports and Fitness Division Vice President, ACI Brands