Case Study: Popular Patch
Popular Patch is a third generation family-owned business based in Idaho, boasting the world's largest inventory of military unit patches. CEO Josh Cypher teamed up with AsteroidX to profitably scale their Amazon Advertising.
"AsteroidX creates the most effective Amazon 'Funnel' that you could hope for."
- Josh Cypher, CEO of Popular Patch
Popular Patch has built the world's largest catalogue of military patches so that veterans can find the military insignias that commemorate their service. They value keeping military heritage alive through these emblems. Check them out at popularpatch.com.
Joshua Cypher, grandson of Popular Patch founder Don McGrogan, began learning the family business as a wholesaler. With over 10 years of experience in manufacturing and shipping, Josh developed expertise in streamlining fulfillment and optimizing process workflows. In addition, he had a background in digital marketing and the technical skills that were necessary to modernize the family business. Josh teamed up with AsteroidX to run Amazon PPC ads for Popular Patch.
Challenges
When asked about the initial challenges with Amazon Ads, Josh notes:
"I was challenged with learning the campaign platform and trying to get a low ACOS to maintain our margins."
At AsteroidX, we see this often. It's easy to get Amazon revenue by running ads, but making profit can be challenging.
Increasing profitability requires constant monitoring and subsequent bid adjustments, positive keywords, negative keywords, and campaign launches. The more frequent the changes, the less money is wasted. This fast-acting implementation is covered by the standard tier of the AsteroidX Amazon PPC management service.
Josh worked closely with seasoned AsteroidX Account Executive, Anna Ronaghi, to decide on the right tier.
Results
Josh points to 3 main benefits that he got from AsteroidX Amazon PPC management:
"- Reliability, I can trust that my management fee will result if an efficiently run account that optimized return on ad spend
- Time Savings, I am assured that this area of my business is being run well without numerous meetings or communication.
- Affordability, I have compared pricing and service. AsteroidX is the best service at the best price."
Like any good CEO, Josh did thorough vetting and testing of different service providers, and found that AsteroidX offered the right service at the right price. In regards to onboarding, Josh comments:
"AsteroidX onboarding was a simple and quick. The account representative was very friendly and knowledgeable. AsteroidX creates the most effective Amazon 'Funnel' that you could hope for."
Reporting
In terms of communicating results to Josh and his team, the AsteroidX reports are simple and easy to read.
Our reports cover ad spend, ad revenue, total revenue, ACoS, TACoS, and more. All in simple graphs shared directly to your inbox. We try to follow Einstein's advice, making reporting “as simple as possible, but not simpler”.
Reports include easy-to-read graphs like this:
