Here's Grant, in his own words:
"We were launching a brand new line of products. We knew that the advertising game was really important to start driving sales on the platform. So we Google it and that's when we found AsteroidX. I'll be honest with you... we were skeptical at first. But nonetheless, we decided to give it a shot. And this was after having numerous calls with other folks that claim to help with Amazon Ads. What we noticed throughout this process was that AsteroidX was the most transparent, least salesy, and they were more than happy to answer all of our questions ranging from great questions all the way to really stupid and dumb questions. We started seeing results after a month. We're sitting at a 23% ACoS and we're really starting to win the markets that we're in."
As he mentioned, Grant was launching a new line of products, so we used Amazon PPC to help with the launch.
Contrary to popular belief...
Sellers don't need to rank on page 1 for major keywords immediately. This is often too expensive. Instead, we can "get our foot in the door" in markets by ranking on page 1 for around 10 secondary keywords (e.g. 2000-5000 monthly searches per keyword).
2 details on this:
(1) The largest keywords in your niche are often out of reach initially. Keyword research tools may indicate they've got 50,000 searches per month, but that also means intense competition. Gunning for the top spot right away is like never going to the gym before but insisting that you benchpress 500+ pounds right away. Instead, 10-15 keywords with 2-5k in monthly searches each is fine, and it's achievable. We like this advice because it shrinks down what otherwise looks like a big, hairy, unapproachable problem.
(2) studies show that 70% of Amazon sales are made on page 1, so page 1 ranking is a must! But, we start small and snowball from there.