David is a financial mastermind by training. He's incredible with numbers, and was doing a fantastic job running Amazon PPC on his own account.
So, why give the ads to AsteroidX to manage?
In our opinion, it was about "opportunity cost".
With an army of 300+ SKUs, David's Amazon PPC management became a full-time job for him, which means he lost the opportunity to work on other parts of the business: new product development, inventory management, other marketing channels, international expansion, etc.
So, by freeing up over 20 hours per week of time, AsteroidX helped enable David's business growth.
In David's words:
"About 1 year ago, I gave AsteroidX [my ads management] after spending 20-30 hours a week on managing my own PPC. I have over 300 SKUs and it just is timely. Leaving it up to the professionals at AsteroidX has been the best decision that I've made in my business. It frees up time for me to work on my business and not in my business."
And if you see David's bookshelf behind him, he's got a copy of "Deep Work" so you know that he's serious about the time management aspect of it.