Amazon FBA

I just made an appearance on the “Firing the Man Podcast” episode #150. It’s a show where two 7-figure Amazon sellers (Ken & David) interview ecommerce “experts” like yours truly 😉 The goal is to help people “fire the man” and...

Evening 👋I just came across the story of Nick Mowbray, a New Zealand entrepreneur doing over $500m in annual revenue from selling toys. How he did it was insane. The year is 2003. Nick (18 at the time) drops out of school and moves to China to start a toy company. Imagine...

What if there was a way to sell on Amazon that guaranteed you wouldn’t lose money? No MOQs. No maxing out credit cards. No massive, up-front inventory purchases that make you wonder if you’ll ever make the money back. This model DOES indeed exist. And no, I have...

What’s the #1 driver of financial success on Amazon? Some will say the listing. Some will say marketing. Some will say maybe it’s Maybelline. Me? (with my $13m in Amazon ad spend across 200+ brands— not to brag 😉) I say it’s product. It’s the...

I send these emails every day, in real time. The goal is to provide folks with the tools they need to be free (time + money). The vehicle I discuss most is Amazon FBA because it’s an elegant business model that throws off cash. We’ve had a lot of good tactical...

I met an old friend of mine at a café the other day. He launched on Amazon 3 months ago, and I’m giving him some pointers (I’ve been doing this for 7 years and spend $13m/year on Amazon Ads across 200 accounts). Some context for you: he’s doing $5k/mo right...

If you were in a room with an Amazon seller doing $50m+/year, would you want his opinion on Amazon Ads? I would! Let’s check out a Twitter thread from March 2022 from a guy named Bryan Porter. It starts like this: “We are Amazon’s #1 drinkware supplier. In...

Do you sell on Amazon? Here are the 6 steps for running perfect Amazon ads: (1) LISTING OPTIMIZATION (2) ACOS TARGETS (3) AUTO CAMPAIGNS (4) MANUAL CAMPAIGNS 14 day wait (5) REPORTS (6) CAMPAIGN...

Before Elon Musk and Steve Jobs… …there was Thomas Edison. He’s the original American “celebrity inventor”. “The Wizard of Menlo Park” they called him 🧙Imagine yourself as a modern day Edison: Launching miraculous physical products...

Amazon PPC software is great at making 100s of small adjustments. For example: Say you wanted to keep your ACoS below 40%. The Amazon PPC software can make many minor bid adjustments to ensure ACoS stays in that range. And there’s definite value there. Doing it manually...