Amazon FBA

Here’s an idea for an Amazon Sponsored Brand Video ad: A founder-led video that tells the product origin story. I got the idea when I saw this YouTube ad for “mud water” (written as “MUD/WTR”): https://www.youtube.com/watch?v=oEMDV5oNW1E...

Here’s a way for you to pocket additional $100s or $1000s more per month in your Amazon biz. It’ll cover holiday shopping this year. How about that? 😉 It’s through the art of finding (and then cutting!) wasted ad spend. If you’re running Amazon PPC...

When I read the book “Expert Secrets” by Russell Brunson, 1 concept really stood out to me. It’s called “The Prolific Zone”. You can use it to stand out on Amazon. And outsell all these cheap, generic imitators. I’ll explain how it works...

Figuring out what to sell next on Amazon is the “small hinge that swings a big door”. It’s one of the most high-leverage activities a seller can do. And after working in 100s of different accounts in every niche imaginable (including uncooked bacon!)...

This story from early in my career puts the “blood” in “blood, sweat, and tears”.🩸Here’s what happened. One of my first entrepreneurial endeavors was private labelling men’s fashion accessories. Hats, gloves, scarves, sunglasses, wallets,...

1 year ago, I bought an Amazon FBA business. And I want to tell you all about my experience. What went right. What went wrong. I also have stuff to warn you about, so you don’t have to make the same mistakes I did. Sound good? Let’s have some good ol’...

A storm is brewing (as I noted in yesterday’s post). 🌪️🌪️🌪️To reiterate: It’s a domino effect that could hurt Amazon sellers in 2023. It will happen in 2 parts. Cause and effect. Part 1, the Cause: Fuel prices are way up because of war in Europe. Plus, governments...

You may have noticed 2 recent phenomena: (1) Inflation has increased the price of most things by 8-10% year-on-year. Grocery shopping feels like you’re buying food from an airport or movie theatre! What’s that about? (2) Folks then use credit cards to finance the...

I got my start in business by selling men’s fashion accessories to brick and mortar stores. I’d go door-to-door, trying to get wholesale orders from independent boutiques. I’d sell sunglasses, scarves, leather gloves… …whatever my (still forming)...

It is my duty (though not my pleasure) to tell you this… …Amazon is raising seller fees effective January 17, 2023. Here’s the Seller Central article with all the particulars (it’s mostly on FBA & storage stuff):...