Amazon FBA

Imagine you want to convince someone of something really badly. What medium do you use? Talking? Text? Photos? Video? If this deal was life or death, you’d want to talk to them in-person, right? That’s why—even in a digital age— multimillion-dollar deals are still...

“Let me save you from buying that $5000 Amazon FBA course by summarizing it in 1 sentence” ^ I once saw a tweet like this. While I don’t recall the exact wording, here’s basically what it said: “Real money on Amazon comes from keyword ranking. To...

Imagine scaling and then selling your Amazon FBA business for millions of dollars. The paperwork is signed by both parties. The assets are transferred. And just like that: it’s not your Seller Central account anymore, it’s the buyer’s. You can’t check...

Here’s a 1 sentence recipe for Amazon FBA success: “Do more of what’s working.” Do you have a hit product? Time to launch it in more sizes, colors, and/or materials. If you think this is crazy, remember that Crocs does over $1.5b in revenue with 1 main...

We’re going into mid-December, which means Amazon will be flooded with holiday shoppers. The keyword “Christmas gifts” will receive an estimated 800,000 monthly searches on Amazon.com (US) alone. The proof: do you know anyone who’s done with their...

What’s the true goal of selling on Amazon? Hint: It’s not what the media says. The media celebrates “million dollar sellers”. People who post screenshots of the Amazon Seller app showing $10k revenue days get likes and comments. But you know what?...

I’ve had 6 figure businesses. And I’ve had 7 figure ones. Personally, I find that going from 6 to 7 figures is about 1 main thing: Scaling beyond yourself. For example… Say your business does $300k/year in topline rev. It’s still small enough...

Today, I’m going to give you a framework to find an Amazon product’s weakness and fix it, so you can make more money. And live the way you want to live. Let’s use the idea of a sales funnel. On Amazon (specifically via Amazon ads) the sales funnel looks like...

Split testing is a really underrated part of selling on Amazon. I’ve worked exclusively with Amazon brands for 7+ years now. And from what I’ve seen, most folks “set it and forget it” with listings. They make it once, and that’s it. But, rarely...

My team and I do Amazon PPC management for the boxing brand Everlast. They’re great to work with. And it’s going well (sales increased by 1645%), so Amazon eventually wrote a case study on it: https://advertising.amazon.com/library/case-studies/asteroidx-everlast...