Why Q4 on Amazon doesn’t matter

Every profession has a “superbowl”. 

The big event that decides winners and losers. 

In basketball, it’s the NBA finals. 

Lawyers have their “landmark cases”. 

Business people strive for the IPO. 

Athletes have the Olympics. 

What do all these amazing events have in common? 

They don’t actually matter. 

Meaning: 

Crowds from all over the world come to watch these big, decisive events. They pick sides. They cheer. It’s great, but what the crowds don’t know is… 

The outcome of these events was decided YEARS before the event took place! 

Through daily practice. 

Through sacrifice. 

Through consistency. 

What’s the Amazon seller’s superbowl?

Q4. 

December. 

Every December a huge, hungry crowd descends on Amazon and spends millions! The sellers that do well are showered in gold. The losers suffer on obscurity on page 8. 

But the thing is: 

December is won or lost during August. September. October and November. 

Because: 

These are the months where sellers have the opportunity to discover: 

– which advertising keywords work for them 

– which listings have the best conversion rates 

– what sort of ACoS and TACoS works for them 

– what their PPC campaign architecture should look like 

– what keywords they should rank for 

And then, all they do in December is: 

They do what works! 

They double down! 

December is NOT the time for experimentation and learning. 

That time is right now. 

So, if you want to create an Amazon Ads strategy that will land the knockout punch in your industry, schedule a call with my team here: 

https://calendly.com/asteroidx-call/amazon-strategy-call 

We’ll ask you some questions, and lend you the knowledge we’ve accumulated from spending well over $15 million per year on Amazon Ads. That’s all we do. And you know… 

Whether we end up working together or not, this call will provide you with $1000s in value by showing you specific cost-cutting/revenue-generating tips that are specific to what you sell.