Amazon FBA strategy for growth: if you have a hit, play the hit!

Here’s a 1 sentence recipe for Amazon FBA success:

“Do more of what’s working.”

Do you have a hit product?

Time to launch it in more sizes, colors, and/or materials. If you think this is crazy, remember that Crocs does over $1.5b in revenue with 1 main parent SKU lol 🤣

Got a profitable Amazon PPC keyword?

Do keyword research and find synonyms of that term and run those as ads, too.

Is Amazon.com working?

Time to look at expanding to Amazon’s international marketplaces.

It’s simple advice.

But the problem is:

“Doubling down” is boring. It’s not a “cool” thing to do.

Amazon sellers may have this entrepreneurial urge to do new, different, interesting things. To launch new products unrelated to their best-sellers. To try new marketing channels before their current ones are dialed in. It’s a totally normal impulse, but the problem is… that’s not where the money is.

The money is in doubling down on already successful actions.

As they say, “if you strike oil, stop drilling” (don’t pick up and drill elsewhere).

Or today’s quip: “if you have a hit, play the hit” (if you see Elton John in concert, you want to hear “Rocket Man”!).

Most sellers already have SKUs that do well.

Most have PPC terms that generate profit.

It’s about finding those gems and scaling them.

If you want an Amazon expert to give you a step-by-step roadmap for Amazon growth (that’s customized to your business), consider booking a call using the link below. We’ve helped 100s of different Amazon businesses, from boxing brand Everlast to a solo inventor named Dave, who invented an all-new gardening tool. They both scaled up because our Amazon playbook works, and we’d love to share it with you here:

https://calendly.com/asteroidx-chat/eval

All the best and talk to you tomorrow,
Pat

PS: this is a time-sensitive tip, so I’ll throw it in here post scriptum. Instead of running Amazon PPC ads for generic holiday terms like “christmas gifts”, niche down a bit and run ads for your category. For example: “kitchen gifts”, “gifts for foodies” and by price “kitchen gifts under $25”. Full article here.

Amazon PPC strategy for getting Xmas traffic WITHOUT spending a fortune

https://calendly.com/asteroidx-chat/eval?from=slack