3 Amazon split tests to make you more money

Split testing is a really underrated part of selling on Amazon.

I’ve worked exclusively with Amazon brands for 7+ years now.

And from what I’ve seen, most folks “set it and forget it” with listings.

They make it once, and that’s it.

But, rarely is version 1.0 of any website, landing page, offer, etc. the best, most optimized version. It takes testing.

So today, I’ll give you 3 things you can test to maximize your revenue and profit.

But first, 2 disclaimers:

(1) Please test 1 variable at a time. If sellers test multiple variables in one go (e.g. new listing title, photos, bullets, and price all at once), it’s hard to attribute which change made the difference. What you want to do is change just 1 thing at a time, measure the results, find your winner, then test your next thing.

(2) In all split testing, focus on “big levers”. The things that really make a difference. Your main photo matters more than your 7th photo, for example. Your title matters more than your backend Platinum terms. Test big things, determine those winners, then work your way down the priority stack.

With that…

Let’s make some money.

SPLIT TEST #1: Main Photo

When folks do product photoshoots, I always recommend they have their photographer take 3-5 variations of their main on-white photo. This way, sellers can split test. The main metric to watch here is Clickthrough Rate (CTR) on your Amazon PPC ads. Your main photo plays a big part in how many people click your listing when it appears as an ad. If your CTR doubles, that doubles the number of people visiting your listing and can double your sales.

SPLIT TEST #2: Price

General rule of thumb: most sellers can get away with charging more than they think. Higher prices increase perceived value. As long as the product has the quality to justify it, most sellers can charge more without meaningful revenue loss. Now, if a $20 kitchen spatula started selling for $1000, would anyone buy it? Probably not. Not in this economy 😉 But, who says $20 is best? Maybe at $21.97, the sales stay the same and that extra $1.97 is pure margin. Pro tip: raise prices slowly (by $0.50-$1.00 increments) to avoid buy box outages.

SPLIT TEST #3: Product Positioning

Does your product appeal to multiple distinct audiences? For example, say you sell pull-out couches, and your Search Term Report and reviews indicate that you have 2 main customer avatars: “AirBnB hosts” and “college students”. From there, you can test 2 versions of your listing: one for each avatar. See which performs better. Heck, you may even want to create 2 permanently different listings (with different product bundles, maybe) to better target both markets (I call this the “Listing Mitosis Strategy”).

Final thought:

In split testing, you want to be sure that you collect a statistically significant amount of data. A good rule of thumb is 1-2 weeks per change. But, “statistical significance” has more to do with the number of Sessions you get. If your listing gets 100,000 sessions per day, your split test can be decided in a matter of days.

Split testing is just one Amazon growth strategy.

There’s also Sponsored Product ads.

Sponsored Brands. And Sponsored Brand Video.

And now, Sponsored Display ads which are starting to work wonders.

If you’d like to skip the years-long learning curve and plug into a proven playbook that works to scale Amazon businesses, consider booking a call with my team at the link below.

Our Amazon ads architecture is built to be profitable from early on, and scale profitably, too. And, now’s a great time. Because the holiday shopping rush is about to begin. Our ads can get you in front of many more people at this critical time. So, book a free consultation here: